Today, the majority of Québec companies wishing to expand must gain market shares abroad. This is mainly due to the fact that the Québec market has been a slow-growth market for several years. This reality is not about to changein the near future due to the stagnation of the population.
In spite of being needed for ambitious companies, internationalization is far from easy to achieve. Executives must invest time and resources to acquire the skills needed for their international success. Therefore, they must be advised by professionals who know the target markets, as well as the cultural subtleties inherent in that new business environment.